Answer:  Yes.  It's now even easier to upgrade to the newest and best HGA cables. Generous trade-in allowances are available to complete the system of your dreams. Best of all, we love keeping you as an HGA customer!

The fine print:

• Upgrade credits available only to original owners of factory assembled HGA/Homegrown Audio cables
• Upgrade product must be of higher value
• Trade-in cables must be in good working order
• Call or email us for your trade-in credit now!